skills & expertise |
Writing and Communication
Proficient in writing news releases, e-newsletters, blog posts, website copy, social media posts and other marketing colloateral for B2B and B2C audiences. Create detailed yet tactful activity recap and media coverage reports for analysis. Knowledge and use of AP Style and SEO best practices. Digital and Social Media Content creation, community management and measurement know-how with Twitter, Facebook, LinkedIn, YouTube and Pinterest. Knowledge of Adobe Illustrator, In Design and Photoshop. Experience with various CMS platforms inlcuding WordPress, FlexWEB and ContentActive. Willing to learn and experiment with new technology and software. Mac and PC literate. Strategy and Management Strong experience in creating and executing public relations and marketing campaigns. Efficient in identifying audiences, mediums, purpose and style of internal and external communication strategies for B2B and B2C audiences. Management as well as execution experience with both digital and in-person events. Proficient in Cision, PR Trak, PR Newswire, SharePoint, ActOn and Constant Contact. |
freelance |
Public Relations Strategist and Writer, Aug 2012 – Present
Provide brand consultations and public relations strategies to support overall communications and marketing goals. Establish brand and content guidelines to guarantee consistent grammar and AP style usage, on-line and off-line promotion tactics and SEO techniques for clients. Plan, create and manage print and digital content for a variety of platforms and industries. |
savage brands |
Interactive Marketing Coordinator and Writer, Aug 2011 – July 2012
Specialized in planning, creating and integrating online advertising and social media strategies for B2B and B2C clients. Supported all online initiatives through website, social media and press release copywriting. Established a comprehensive landscape and competitive analysis to support social recruiting in the oil and gas industry. Managed and engaged multiple social media communities, including a Hispanic-targeting campaign, for various clients. Developed and measured social media ROI for proposals and monthly reports. Industries included oil and gas, manufacturing, real estate and household goods. |
rhino marketing |
Interactive Marketing Coordinator and Writer, Aug 2011 – July 2012
Specialized in planning, creating and integrating online advertising and social media strategies for B2B and B2C clients. Supported all online initiatives through website, social media and press release copywriting. |
fleishman-hillard |
Public Relations Intern, Jan 2011 – May 2011
Garnered local and national media coverage for controversial clients through strategic news releases and media pitching. Managed a Houston-wide, influencer-based product showcase to support a consumer-relations strategy for a premier automotive company. Industries included agriculture, economic development, healthcare, restaurant, telecommunication and travel. |
come recommended |
Content Creator, Nov 2010 – Jan 2011
Provided website and brand management consultation, wrote industry and client-geared blog posts, guest commentary and whitepapers with applied SEO techniques for clients. Industries included new technology, career development, employment services and internet information. |
fogarty klein monroe |
Public Relations Intern, Feb 2010 – May 2010
Created media lists, editorial opportunity reports and conducted industry research for clients. Managed and tracked media clips. Prepared media kits, press follow–up and created event calendar postings. Industries included economic development, food and beverage, healthcare and non-profit. |
pappas restaurants |
Management Development Assistant, Oct 2007 – Jul 2010
Managed and analyzed evaluation material for concept leaders throughout 80+ restaurants. Supported the operations department with various clerical duties, including the creation of an in-house database using IBM Cognos TM1 to streamline evaluation measurements and statistics. |
litton loan servicing |
Loan Administration (Tax Department) Lead, Nov 2005 – Oct 2007
Managed vendor and outbound client relations in line with legal and industry regulations. Created and managed several databases to measure department KPIs. Worked closely with program developers to create an outsourcing platform. Supervised 12 employees directly and 60 employees indirectly. |